Finally, You’ll Have a Step-By-Step Plan For
Tracking, Measuring and (More Importantly)…
Monetizing Social Media
(HINT: It looks something like this…)
You and your business are being talked about on social media… right now.
Whether it’s a Facebook post, a tweet on Twitter or a photo on Instagram…
…your prospects and customers have changed the way they voice criticism and praise.
They’ve also changed they way they find and consume information…
…and they’ve even changed the way they buy too.
Successful businesses must adapt their marketing to these changes.
FACT: Businesses NEED Social & Community Managers Now More Than Ever
(…Who Actually Know What They’re Doing)
If you’re here, you already know that having a social media strategy is an important aspect of any digital marketing strategy.
But, if you’re like most businesses, you’re not doing it as well as you know you should be.
Your business needs to have plans and processes in place in order to:
Listen to what your folks are saying about you on social media so you can monitor and respond to customer service and reputation management issues…
Influence them in a positive way, by establishing authority, often through the distribution and sharing of valuable content…
Network and associate with authoritative and influential individuals and brands…
Sell them your products and services, without coming across as sleazy or pushy.
In other words, good social media management helps to control the conversation about your business, leading to positive customer experiences, increased authority and ultimately more leads and sales.
So that’s why businesses need Social and Community Managers.
There’s just one problem: Most so-called “social media managers” don’t know what they’re doing.
That’s where you come in.
As a Certified Social & Community Manager, you’ll learn to assess your business’ goals and employ sound and measurable social media marketing practices to meet those goals.
More specifically, in this master class, you’ll learn:
The “Social Success Cycle” framework that gives you instant clarity on the 4 categories of social media marketing activities (and the category every business should begin with).
How to create your Customer Avatar in order to architect a social media strategy that attracts leads and buyers (our simple Customer Avatar Worksheet will show you how to build your avatar).
How to recognize and leverage the strength (and avoid the weakness) of both “Seeker” and “Engagement” social media channels.
The “10-Minute Social Media Audit” that immediately identifies gaps in your social media marketing so you can close them.
The two categories of social media marketing that can (and should) be automated by software (don’t worry, we tell you which programs to use).
The “Feedback Loop” process that exponentially increases the impact of social media marketing on product/service development, customer service and content creation.
The 5 keyword categories that matter when monitoring the web for customer service and reputation issues (“Listen” for these keywords and you’ll immediately join the social conversation about your brand).
The Social Listening Keyword Research Planner that makes social listening campaign set up a breeze.
How to set up social listening using paid tools (and an alternative method using free tools for those on a tight budget).
The simple 3-Step Social Media Customer Service Plan to employ when dealing with angry customers on public social channels.
4 methods to growing connections on any social channel (look out for the “Indoctrination” and “Bouncing” processes).
7 blog post templates that create high-quality, “shareworthy” blog content with speed (never get stuck for blog post ideas again).
The Social Media Topic Map handout that transforms boring, “ho hum” social media channels into thriving social communities.
The 6-Step “socialization” process you’ll apply to every new piece of content you create (this will maximize your social media exposure).
How to defeat the “Social Fire Hose” (and create social media updates that get noticed in the sea of social status updates).
How to leverage “Long Tail Media Outreach” (in order to generate traffic, links and authority from blogs, podcasts and more).
How to combine Social Media Topic Maps and “The Short List” process to create a network of influencers (these can really can “move the needle” for your business).
How “Reverse Media Outreach” works today (and how to position yourself to take advantage of it).
The “Value First” strategy that seamlessly and subtly transforms casual social media connections into leads and customers (without being sleazy).
3 types of “Value First” offers (and when to use each one).
How to employ “Content Segmentation”, social media and social advertising to ascend social connections to leads and customers.
How to use content + social media to intersect with “The Customer Journey” from the Awareness to Conversion stage.
In short, Certified Social & Community Managers are able to not only manage and control the social conversation about you and your business… they are also able to track, measure and monetize your social media efforts.
If you’re interested in becoming a Certified Social & Community Manager, then I have one question for you…
Are You A “Doer”…or Just a “Talker?”
(or…Why You Might Want To Get Certified)
Let’s face it: Marketing experts are a dime a dozen.
So how do you separate those who “walk the talk” from the ones who merely…
That’s the problem!
And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.
We aren’t researchers. We aren’t journalists.
We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.
In other words: WE ACTUALLY DO THIS STUFF…
…so we know how hard it is to find truly skilled people who know what they’re talking about.
And that’s why we created the “Social & Community Mastery” course and certification.
We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.
In short, we’re making it available to YOU…
What You’ll Learn In This Course
The Social Success Cycle
Learn the 4 critical categories of social media marketing activities. Understanding the different forms of social communication will help you identify your business goalsand focus on the category that best fits your needs.
The “10 Minute Social Media Audit”
Quickly evaluate your social media presence and determine where there are gaps, so you can close them. When you know how often you post and what type of content you regularly provide, you can develop new ways to engage your followers.
Value First Strategies
Learn the appropriate types of offers to make in social media channels, including valuable content, opt-in offers and deep-discount offers. These 3 main offers will seamlessly and subtly transform casual social media connections into leads and customers.
Learn how to create and monitor an online community by building relationships and encouraging relationships between members. When your customers have a safe place to discuss your product and their goals, you will decrease churn and increase retention.
Become a Certified Social & Community Manager Today!
The certification interface makes it easy for you to consume the content and track your progress. Enroll Today >>
The social cycle is the foundation to social media success. We’ll cover the cycle, how to apply it in your business, and more.
Enroll Today >>
“The real win for me was confidence. I really know digital and social media marketing. I never felt confident in what I knew before because the platforms change so fast. There is no price tag you can put on confidence.”
Social & Community Mastery Course Details
In this 7 hour course, you’ll learn exactly how to apply a social media strategy you’ll actually use in your business
Lesson 1: From The Author
Lesson 2: Social Success Cycle
Lesson 3: Social Media Marketing Goals
Lesson 4: The Customer Avatar
Lesson 5: Which Social Media Channel Is Right For You
Lesson 6: Engagement vs Seeker Channels
Lesson 7: 10 Minute Social Media Audit
Lesson 8: Social Media Dont’s
Lesson 9: When to Automate
Lesson 1: Why Listen?
Lesson 2: Social Listening Goals
Lesson 3: Social Listening Tools
Lesson 4: Social Listening Metrics
Lesson 5: Social Listening Setup
Lesson 6: Social Listening Keyword Planning
Lesson 7: Tool Demo: Keyword Alert Setup
Lesson 8: Listening Without Paid Tools
Lesson 9: Using A Feedback Loop
Lesson 10: Tool Demo: Tag And Task Setup
Lesson 11: The 3-Step Social Customer Service Plan
Lesson 1: Why Influence?
Lesson 2: Social Influencing Goals
Lesson 3: Social Influencing Tools
Lesson 4: Social Influencing Metrics
Lesson 5: Growing Social Profiles
Lesson 6: Social Media Bouncing
Lesson 7: Social Media Topic Map
Lesson 8: 7 Blog Post Templates
Lesson 9: Socializing Blog Content
Lesson 10: Step 1 – Splinter
Lesson 11: Step 2 – Visualize
Lesson 12: Step 3 – Broadcast
Lesson 13: Step 4 – Tag
Lesson 14: Step 5 – Monitor
Lesson 15: Step 6 – Schedule
Lesson 16: Tool Demo – Edgar
Lesson 17: Defeating The “Social Fire Hose”
Lesson 18: Tool Demo – Facebook’s Boost Post Function
Lesson 19: What’s Your SOP?
Lesson 1: Why Network?
Lesson 2: Social Networking Goals
Lesson 3: Social Networking Tools
Lesson 4: Social Networking Metrics
Lesson 5: What Is Media?
Lesson 6: Long Tail Media Outreach
Lesson 7: What Does Long Tail Media Want?
Lesson 8: Networking By Topic Map
Lesson 9: The “Short List”
Lesson 10: Reverse Media Outreach
Lesson 11: Staying Compliant
Lesson 1: Why Selling?
Lesson 2: Social Selling Goals
Lesson 3: Social Selling Tools
Lesson 4: Social Selling Metrics
Lesson 5: The Value First Strategy
Lesson 6: Value First Offers
Lesson 7: The Customer Journey
Lesson 8: Content Segmentation
Lesson 9: Segmentation + Retargeting
Lesson 10: DEMO: Setting Up A Segmented Website
Lesson 11: Content + Social Media + Ad Retargeting
Lesson 12: Putting It All Together
What You’ll Get:
When you enroll today, you’ll receive instant access to:
The Social & Community Mastery Course
5 Core Modules
62 Video Lessons
5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Social & Community Manager
Course Length: 7Hours
Expected Completion Time: 3 – 7 Days
How It Works
TAKE THE COURSE
The course is a 7 hour intensive training, with 62 lessons, 9 handouts, 5 quizzes, & a final exam.
PASS THE TEST
70% or better is required to pass the exam. You have 3 attempts to pass.
DISPLAY YOUR BADGE
You’ll get a digital badge to share on your social channels & a printable certificate for framing.
SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
Social & Community Mastery Class
5 Core Modules
62 Video Lessons
5 Review Quizzes
Social & Community Manager Certification
Status as a Social & Community Manager
Who Should Get Certified
Grow in your career, and get everyone else in your company on the same page, and speaking the same language
There’s nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.
Directors & VPs
Give your managers and employees the training they need, so you can stay focused on strategy and execution.
When your team can truly deliver the goods, you can truly serve your clients…and increase billable hours.
Founders & CEOs
Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.
Why Should You Get Certified?
If you’re an individual…
…this certification will set you apart from the pack.
Unlike everyone else who simply calls themselves a “content marketing expert,” you’ll have the certificate and the badge to prove it, from a source that businesses trust.
More importantly, it will make you a better marketer.
Why? Because you’re receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we’re pretty good at this stuff!)
And we held nothing back.
These are the same systems and strategies our internal team uses to create blog content that generates traffic, and then converts that traffic into sales, taught by our Editorial Director (the person in charge of all things content at DigitalMarketer), Russ Henneberry.
So, if you want to:
Enhance your career (or start a new one)
Learn the latest and greatest tactics (that actually work)
Expand your skill set, distance yourself from the competition, and jump to a higher pay grade…
…this course and certification is for you.
If you’re a business owner…
…maybe you don’t need the certification.
But what about your team? Do you know for a fact that they’re up to speed on all the latest and greatest content marketing strategies?
If you’re not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!
They’ll love the fact that you’re investing in them, and you’ll love the fact that they’re performing at the highest level possible for your company.
Also, there’s no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I’d take it anyway just to make sure you’re fully grasping all the concepts.)
Oh yeah, and if you’re an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you’re already doing.
Either way, if you expect the best for your company, then this course and certification is for you.