Google Tag Manager tool installed in your WordPress site helps to manage all your tracking codes/snippets/heat maps from one place without any help from the developer.
1. Ease of use. GTM enables team members to make updates and add new tags quickly and easily, without complex code changes to the site. This allows the team to test each change and deploy it when ready without the help of a developer.
2. Easy updates and a future-proofed website. GTM makes future upgrades and enhancements much simpler since modifications can be made through the interface and not on each page of your website.
3. Debug features. GTM’s built-in debug features allow the team to test and debug each update on your site prior to publication, ensuring that your tags work properly before they are live.
4. Version control. A new, archived version is created every time you publish a change through GTM, making it easy to rollback to a former version at any moment.
5. Users and permissions management. GTM makes it easy to set permissions for individual users and control internally who has the ability to make changes to the website and assist with creating tags, macros, and rules.
6. Built-in tags. GTM comes with a number of important built-in tags for classic and Universal Analytics, AdWords conversions, remarketing, and more. This allows a marketing team that lacks coding experience to customize tags with just a few pieces of key information, without implementing complicated code or enlisting the help of a developer.
7. Functions with Google Analytics. – GTM also allows you to install a basic implementation of Google Analytics via Google Tag Manager. GTM includes a tag template that gives you all the options you would have had in your previous Google Analytics implementation. Plus, it’s compatible with older onsite code for event tracking, page views, and cross domain tracking.
8. Event tracking. Traditionally, event tracking involved adding code to the website to track visitor events like clicks, video engagement, and form submissions. GTM’s auto-event tracking feature eliminates the need to manually tag each link you want to track. Instead, you can target links or buttons by attributes that are already on the link or by using a standardized naming structure.