Google Analytics Code Benefits:
Marketing Campaign Optimisation
With the data from Google Analytics we can know where the traffic came, which channel performing best, Which page people exiting, What technology devices they use, From Which Country they are coming from. This is where Google Analytics data is golden. By understanding what works and what doesn’t, you can be sure to invest your time optimizing the right activities, and dropping those that don’t work.
Website Usability Improvement
By understanding how visitors use your website, you can determine where your website falls down in satisfying those users. This can be as simple as viewing which pages have the highest bounce rate (and therefore, drive users away from your website), through to in-depth content analysis, so that you understand what type of content users are looking for on your website.
The Behaviour and Conversions reports within Google Analytics are two of the most useful sections for the purpose of understanding how your website’s usability satisfies your customers.
Target Audience Identification
It’s likely you already have an idea of your audience, but the Audience reports within Google Analytics allow you to determine whether or not your perception is correct. These reports offer a whole host of user-specific information, great for understanding your target audience. This information includes elements such as user locations, age, gender and even interests. By understanding as much as possible about your audience, you can not only ensure your ads and campaigns encompass the interests of your audience, but you can also make sure you are targeting the correct locations on the correct devices etc.
By understanding what works and what doesn’t, from the analysis suggested above, you can easily determine where best to invest further budget. There are reports within Google Analytics that will actually offer you a percentage budget increase/decrease depending on the specific model of attribution you choose to use. What more guidance do you need than that!?