What You’ll Learn
The Perfect Promotional Calendar
Develop a 30 and 90-day promotional calendar that, when done correctly, results in revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.
4 Magic Questions
Answer these 4 “magic” questions before you ever start writing an email to set your campaign up for success. As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list.
Points of Belief
Think about exactly who you’re writing to and exactly why they may want to buy—why do they care what you have to say? Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are… to where they want to be by using your product or service.
3 Categories of Emails
Learn how and when to use the 3 different categories of email campaigns—transactional, relational, or promotional. Choosing the correct category will ensure that you’re emailing your prospects with the correct messaging! (This is how to send multiple campaigns and offers without BURNING your email list.)
Number of Modules: 7
Number of Hours: 6
About Your Instructors
Richard is our Resident “jack-of-all-trades.” Not only is he an email marketing and deliverability maestro, but he also crafts and executes all of DigitalMarketer’s sales funnels and conversion campaigns.
Over the past 12 months Richard has managed well over a BILLION email sends (in multiple marketing), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $20MM in revenue from email marketing alone!
Become a Certified Email Marketing Master & Learn How to Generate the Highest ROI of ANY Marketing Strategy in Your Business…
Create the PERFECT promotional calendar for your business…(Do this right and you’ll see revenue AND engagement hockey stick straight up!)
Ensure your emails actually make it to the inbox… (HINT: practice poor list hygiene and your deliverability will suffer)
Use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers…
Learn which goals and metrics you should be tracking on a day-to-day basis to measure your Email Marketing success…
List “CPR”… How to clean and revive your dead (or nearly dead) email lists and get them opening and clicking again!
Discover the 4 “magic” email copywriting questions (and why answering 4 simple questions will practically write your email copy for you)
Queue the Click: 6 psychological tricks to get your subscribers primed and ready to click the links in your emails
3 segmentation strategies that actually work and ensure that you’re only emailing your perfect prospects! (This is how to send multiple campaigns and offers without BURNING out your email list)
Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming an Email Marketing Master
The 2 most important questions to answer before triggering ANY campaign to a new subscriber (Get this wrong and the next button they click could be Unsubscribe… or worse—Spam)
Email Indoctrination: The perfect welcome email campaign to start building real relationships with your new subscribers and turning them from strangers into friends
Campaign Mapping: How to find and duplicate your most successful marketing campaigns (so you always know what you’re promoting and when you’re promoting it)
The only 4 reasons people buy from you (and how to leverage them to generate more sales from your email marketing efforts)
The 9 sneaky tricks that triple your email open rates (and when to use them)
Campaign Creation: The 5 types of email campaigns you should be using in your business (and how to Storyboard and craft each one)
3 must-use tools to monitor your email deliverability (and make sure you’re getting into the inbox)
Career defining question for every marketer, entrepreneur, and business owner that STILL doesn’t have a profitable email list of engaged, ready-to-buy subscribers…
What’s the difference between a promotion that generates record-breaking profits, vaults you to the top of your industry, and has you popping champagne as you see your business grow to new, unseen heights…
…and one that barely breaks even and leaves you shoulder-shrugging your way through another awkward earnings meeting?
HINT: It’s something that ordinary marketers have been calling “boring” for years now (but that’s because they’re not doing it right).
Now, these basic marketers may think email marketing is “boring”… but smart marketers know better. Smart marketers know there’s nothing boring about DOUBLING your sales without having to increase your ad spend.
Smart marketers know that, when executed properly, there’s no faster, easier, or more cost-effective way to generate sales out of thin air than email marketing.
But how do you do it the right way?
How do you make sure your emails get delivered to your prospect’s inbox? (Their real inbox… not the “Promotions” tab and DEFINITELY NOT the “Spam” folder.) Then…
How do you get your email opened? How do you make sure prospects see your message and click to view it when it’s surrounded by so much clutter? And once they’ve opened…
How do you get them excited enough about your message to click a link or call a phone number so they take the desired action? And then, when it works…
How do you automate the entire process so all your new leads and prospects are converted into high-paying customers and clients on autopilot… literally, while you sleep?
These are the questions EVERY email marketer must be able to answer…
More importantly, these are the questions every brand must be able to answer if they want to fully maximize their email marketing efforts (without ever being called a “spammer”).
So if you want to make sure that your emails not only get delivered…
…but also generate real opens, clicks, engagement, and (most importantly) SALES, then you need to work on these critical steps.
But how do you do it?
Fortunately, that’s exactly what you’re about to learn in this Mastery Course…
The Role of Email Marketing
Lesson 1: Meet Your Instructor
Lesson 2: The Role of Email Marketing
Lesson 3: THREE Different “Types” of Emails
Lesson 4: The TWO Send Types
Lesson 5: Email Marketing & List Building
Creating Your Marketing Calendar
Lesson 1: The Role of Your Marketing Calendar
Lesson 2: Gathering Promotional Assets
Lesson 3: Creating Your 30 Day Calendar
Lesson 4: Creating Your 90 Day Calendar
Email Campaign Creation
Lesson 1: Email Campaigns Explained
Lesson 2: Storyboarding Your Indoctrination Campaign
Lesson 3: CASE STUDY: DigitalMarketer
Lesson 4: Storyboarding Your Engagement Campaign
Lesson 5: Storyboarding Your Ascension Campaign
Lesson 6: Storyboarding Your Consumption Campaign
Lesson 7: Crafting a Upsell Campaign
Lesson 8: Storyboarding Your Segmentation Campaign
Lesson 9: CASE STUDY: Best Buy
Lesson 10: CASE STUDY: Kate Spade
Lesson 11: Storyboarding Your Re-Engagement Campaign
Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign
Lesson 13: CASE STUDY: DigitalMarketer Win Back Campaign
Email Copywriting & Design
Lesson 1: Harvesting Proven Sales Copy
Lesson 2: The FOUR Reasons People Buy
Lesson 3: Points of Belief
Lesson 4: Crafting Your Subject Lines
Lesson 5: Crafting Your Body Copy
Lesson 6: Queuing the Click
Optimizing Opens & Clicks
Lesson 1: Getting More Opens
Lesson 2: Getting More Clicks
Tracking & Measuring Results
Lesson 1: Benchmarking Your Results
Lesson 2: What to Track & When To Track it!
Lesson 3: DEMO: Email Stats Tracking Sheet
Lesson 1: 3 Ways to Prove You’re NOT a Spammer
Lesson 2: Your Mailer Reputation
Lesson 3: Your Sender Infrastructure
Lesson 4: Your Subscriber Engagement
Lesson 5: Monitoring & Tracking Deliverability
What You’ll Get
When you enroll today, you’ll receive instant access to:
The Email Marketing Mastery Course
7 Core Modules
46 Video Lessons
7 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Email Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Email Marketing Specialist