Conversion Rate Optimization


Get a crash course in other valuable optimization methods that “move the needle” and Get Certified as an Optimization Testing Specialist.

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Become a Certified
Conversion Rate Optimization Expert
…and learn how to identify exactly where to focus optimization efforts to increase conversion rates

When You’re Done, You’ll Have DigitalMarketer’s Proven 8-Step Optimization Process For Turning Existing Traffic Into More Leads And More Sales, And You’ll Truly Become A…
Conversion Rate Optimization Expert
(…and you’ll know when and HOW to do this for any business)

Unfortunately, most marketers just don’t get it!

When it comes to testing & optimizing pages and offers, they either don’t test at all…

…ONLY test when they see low conversions…

…or only test what other people tell them they’re supposed to test.

That type of “I hope this helps” optimization just won’t cut it anymore! Not only is it not improving conversions, it’s almost certainly costing you money!

If you actually want to generate real and meaningful increases in your leads and sales, then you need to do more.

You need a PROVEN process in place to tell you exactly what (and when) to test!

But how do you build a “process” that systematically converts mediocre offers into winners and turns existing winners into breakout cash cows…

…one that will work for any business, any website, any offer?

Fortunately, that’s exactly what you’re about to learn..

FACT: Businesses NEED Optimization Experts
(…Who Actually Know What They’re Doing)
All businesses need a way to optimize the traffic they’re already getting to generate more leads and more sales.

They need a proven and repeatable process to identify exactly where they should focus optimization efforts to truly “move the needle” in their business.

I’m not going to sell you on the importance of split testing and conversion rate optimization.

If you’re here, you know how important even the slightest increase in conversions can mean to a business.

In other words, you know that increasing your conversion rate means more leads and more sales, all from the traffic that you’re already getting.

So that’s why businesses need Conversion Rate Optimization Experts.

There’s just one problem: Most so-called “conversion experts” don’t know what they’re doing…

That’s where YOU come in.

As a Certified Conversion Rate Optimization Specialist, you are uniquely qualified to help brands convert their existing traffic into even more leads and sales.

More specifically, in this master class, you’ll learn:

The critical pages that need immediate optimization (and these probably aren’t your worst performing pages)…
The key metrics that actually increase the bottom line (get this wrong and you’ll waste your time and money on useless testing)…
The 3 crucial factors for prioritizing your optimization campaigns (we’ll show you how to rank them)…
How to use Case Studies to improve optimization (and which type work the best)…
Our proven formula for developing a rock solid hypothesis (this will give valuable insights regardless of your campaign’s outcome)…
The 3 most effective tools for collecting user data (and how to use them, step-by-step)…
How to qualify split tests (and the one crucial question most optimizers forget to ask when starting)…
The three outcomes of any split test (and why most marketers ignore one of these outcomes, which is a huge mistake)…
Know when and how to schedule tests (get this wrong and your data will be skewed)…
Know how to create a report to show your findings so that the test gets implemented appropriately, so YOU get the credit you so richly deserve (we’re giving you the exact same report template we use every day)
Get a crash course in other valuable optimization methods that “move the needle”(including personalization, low traffic testing techniques, landing page optimization), and more…
In short, Certified Conversion Rate Optimization Specialists (a.k.a. “Conversion Masters”) are able to not only deliver more leads and customers… they have a proven and repeatable process to deliver those increased leads and customers with the traffic they’re are already getting!

If you’re interested in becoming such a “Conversion Master,” then I have one question for you…

Are You A “Doer”…or Just a “Talker?”
(or…Why You Might Want To Get Certified)
Let’s face it: Marketing experts are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…


That’s the problem!

And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren’t researchers. We aren’t journalists.

We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.


…so we know how hard it is to find truly skilled people who know what they’re talking about.

And that’s why we created the “Optimization & Testing Mastery” course and certification.

We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.

In short, we’re making it available to YOU…

What You'll Learn In This Course
8-Step Optimization Cycle
Learn each step of the process for optimizing the conversion rate for your website or even a specific page. Once you understand how to intentionally increase the number of conversions, you will be able to truly “move the needle” in your business.

When to Split Test
Discover when a split test is necessary or not using simple math. Once you decipher if you have enough conversions per variant, per day, you will be able to reach a reliable conclusion and avoid wasted time or resources.

3 (More) Optimization Tactics
Besides split-testing, there are three other, often simpler and more lucrative, conversion rate optimization tactics. Learn how to set up user surveys, session recordings and heatmaps to track traffic on your website and certain pages.

Identify Critical Pages
Identify which pages on your website should be immediately optimized for increased conversion rates. You’ll be shocked to see that these pages aren’t what you initially expect, but we’ll show you how and why these specific pages are most effective.

Become a Conversion Rate Optimization Specialist Today!
The certification interface makes it easy for you to consume the content and track your progress. Enroll Today >>

Website testing isn’t enough to grow your business, you need to know how, when, and when NOT to test. You’ll learn all that at more in this course. Enroll Today >>

Conversion Rate Optimization Course Details
In this 7-hour course, you’ll learn everything you need to know about how to identify optimization opportunities on your site and how to accurately test your new ideas.

Module 1:
Start Here
Lesson 1: Your Instructor
Lesson 2: Here’s What To Expect
Lesson 3: What Is CRO?
Lesson 4: Term List And Lingo

Module 2:
Introduction To Optimization
Lesson 1: The Role Of Optimization
Lesson 2: KPI Selection
Lesson 3: Aggregating Data
Lesson 4: Usability Hub Screen Flow
Lesson 5: Heatmaps & Recordings
Lesson 6: Form Analysis

Module 3:
Identifying & Prioritizing Tests
Lesson 1: Page Identification
Lesson 2: Page Prioritization

Module 4:
Element Selection
Lesson 1: Case Study Warning
Lesson 2: Copy Tests
Lesson 3: Image Tests
Lesson 4: Navigation Tests
Lesson 5: Search Box Tests
Lesson 6: Videos
Lesson 7: Overlays

Module 5:
Hypothesis Construction
Lesson 1: The Importance Of A Hypothesis
Lesson 2: How To Create A Hypothesis
Lesson 3: Hypothesis Example

Module 6:
Lesson 1: Test
Lesson 2: Split Test Basics
Lesson 3: Can I Actually Test?
Lesson 4: Should I Actually Test?
Lesson 5: Principle Of Persuasion
Lesson 6: Campaign Scheduling
Lesson 7: Optimization Calendar
Lesson 8: Test Analysis
Lesson 9: Powerpoint Example Walkthroughs
Lesson 10: Getting A Test Set In VWO

Module 7:
Optimization Methods
Lesson 1: Offer Audit
Lesson 2: On-Site Retargeting
Lesson 3: Personalization
Lesson 4: How To Segment
Lesson 5: LPO
Lesson 6: How To Test With Low Traffic
What You’ll Get:
When you enroll today, you’ll receive instant access to:

The Optimization & Testing Mastery Course
7 Core Modules
40 Video Lessons
9 Handouts
7 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:

A badge designating you as a Certified Conversion Rate Optimization Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Conversion Rate Optimization Specialist
Course Details:
Tuition: INR 35,999
Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 7 Hours
Expected Completion Time: 3 – 7 Days

How It Works

The course is a 7 hour intensive training, with 40 lessons, 9 handouts, 7 quizzes, & a final exam.

70% or better is required to pass the exam. You have 3 attempts to pass.

You'll get a digital badge to share on your social channels & a printable certificate for framing.

JUST INR 35,999
Optimization & Testing Mastery Class Course

7 Core Modules
40 Video Lessons
9 Handouts
7 Review Quizzes

Conversion Rate Optimization Specialist Certification

Certification Exam
Displayable Badge
Printable Certificate
Status as a Conversion Rate Optimization Specialist
Who Should Get Certified

Marketing Professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language

Team Leads

There's nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Directors & VPs

Give your managers and employees the training they need, so you can stay focused on strategy and execution.

Agency Owners

When your team can truly deliver the goods, you can truly serve your clients…and increase billable hours.

Founders & CEOs

Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.

Why Should You Get Certified?
If you’re an individual…
…this certification will set you apart from the pack.

Unlike everyone else who simply calls themselves a “content marketing expert,” you’ll have the certificate and the badge to prove it, from a source that businesses trust.

More importantly, it will make you a better marketer.

Why? Because you’re receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we’re pretty good at this stuff!)

And we held nothing back.

These are the same systems and strategies our internal team uses to create blog content that generates traffic, and then converts that traffic into sales, taught by our Editorial Director (the person in charge of all things content at DigitalMarketer), Russ Henneberry.

So, if you want to:

Enhance your career (or start a new one)
Learn the latest and greatest tactics (that actually work)
Expand your skill set, distance yourself from the competition, and jump to a higher pay grade…
…this course and certification is for you.

If you’re a business owner…
…maybe you don’t need the certification.

But what about your team? Do you know for a fact that they’re up to speed on all the latest and greatest content marketing strategies?

If you’re not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!

They’ll love the fact that you’re investing in them, and you’ll love the fact that they’re performing at the highest level possible for your company.

Also, there’s no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I’d take it anyway just to make sure you’re fully grasping all the concepts.)

Oh yeah, and if you’re an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you’re already doing.

Either way, if you expect the best for your company, then this course and certification is for you.


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