Content Marketing Mastery


Get our Step-By-Step Plan For Turning Content Into Free, Organic Traffic and Get Certified as a Content Marketing Specialist.

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Finally, You’ll Have a Step-By-Step Plan For Turning Content Into…
(HINT: It looks something like this…)

Ordinary content marketers just don’t get it…

There was a time when having a blog was enough, but today (if you actually want to generate free, targeted traffic) you need to do more.

So how do you do it?

How do you build a “machine” that turns content into free, targeted traffic?

Fortunately, that’s exactly what you’re about to learn…

FACT: Businesses Need Content Marketers
(…Who Actually Know What They’re Doing)
I’m not going to sell you on the importance of content marketing.

If you’re here, you already know it’s an essential aspect of any digital marketing strategy, because content marketing:

Builds authority and credibility…
Engages and nurtures both prospects and customers by providing ACTUAL value, and most importantly it…
Enables your message to spread to new audiences organically (i.e. for free!)…
In other words, content marketing delivers traffic, leads and customers: The lifeblood of any business.

So that’s why businesses need content marketers.

There’s just one problem: Most so-called “content marketers” don’t know what they’re doing.

That’s where you come in.

As a Certified Content Marketing Specialist, you are uniquely qualified to help brands convert content into organic traffic and sales.

More specifically, in this master class, you’ll learn:

How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
The 8 tools you’ll need to be an effective content marketer
The “GC = A” Content Marketing Formula that connects the dots between content and sales
The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU)
The 6 types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and prospects
5 content types that convert leads into serial, high-ticket buyers
Choose from 12 Goals, 16 Metrics and 21 different types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets)
The 60-Second Editorial Planner document that makes content planning a breeze (Seriously… you can plan a week of content in less than a minute)
6 simple article tweaks (My favorite is “Hiding Easter Eggs”) you can make to any piece of content that will get it CONSUMED
The 4 proven ways to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you)
212 blog post ideas that guarantee you’ll never have writers block again including…
8 blog post types that hijack the virality and authority of OPC (Other People’s Content)…you won’t have to write a single word.
The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your website to Google Purgatory (Learning to spot these issues is guaranteed to make you a hero)
The SEO silo process that has worked since the first blogs went online in the 90’s, stopped working when the spammers started keyword stuffing and building shady links, and now is the ONLY thing that works to get free Google traffic.
The 9 Components of The Perfect Email Newsletter (The “Greased Chute” opening and “Drill Down” P.S. are two tactics that drive email traffic through the roof)
PLUS… you’ll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web (Adding these traffic strategies to great content is liking pouring gasoline on a bonfire)
In short, Certified Content Marketing Specialist (a.k.a. “Content Masters”) are able to not only deliver fresh leads and customers…they are able to deliver those leads and customers “organically”…even FREE!

If you’re interested in becoming such a “Content Master,” then I have one question for you…

Are You A “Doer”…or Just a “Talker?”
(or…Why You Might Want To Get Certified)
Let’s face it: Marketing experts are a dime a dozen.

So how do you separate those who “walk the talk” from the ones who merely…


That’s the problem!

And at DigitalMarketer, it was our problem, too. You see, we don’t just teach marketing best practices, we actually DO MARKETING for businesses that we ACTUALLY OWN.

We aren’t researchers. We aren’t journalists.

We’re business owners running companies (both online and offline) in B2B and B2C markets selling everything from cosmetics to camping equipment to industrial water filters and everything in-between.


…so we know how hard it is to find truly skilled people who know what they’re talking about.

And that’s why we created the “Content Marketing Mastery” course and certification.

We built this certification to train our own team members, but in the spirit of “open sourcing” our business (which is what DigitalMarketer is all about) we’re now making this certification and training available to the world.

In short, we’re making it available to YOU…

What You’ll Learn In This Course
The Content Lifecycle
Discover how to create stellar content for all 3 stages of the marketing funnel. When you know this, you’ll be able to attract new visitors to your site and take them on a journey from Awareness through Product Evaluation and all the way to Conversion.

Content Technology Needs
Learn the 8 types of technology you need to succeed as a content marketer. We’ll also give our recommendations for each type of technology to ensure you get the most effective and user-friendly tools available.

Blog Marketing Mastery
Master the 12 critical aspects of building a successful blog.You’ll learn what types of posts to publish, the secret to writing great content, how to create high-converting lead magnets, and more.

Content Distribution
Learn how to effectively get your content out into the worldand increase your exposure using a combination of email marketing, SEO, paid distribution, and social media promotion.

Become a Certified Content Marketing Specialist Today!

The certification interface makes it easy for you to consume the content and track your progress. Enroll Today >>

The Content Lifecycle is the foundational approach we implement at DigitalMarketer and works for any business.
Enroll Today >>

Content Marketing Mastery Course Details
In this 8-hour course you’ll learn everything you need to know about content marketing. You’ll learn about the right type of content for the right visitor, and exactly how to distribute it!

Module 1:
Creating Your Customer Avatar
Lesson 1: Start Here
Lesson 2: What To Expect
Lesson 3: The What and Why of Content Marketing
Lesson 4: Creating a Customer Avatar
Lesson 5: Content Technology
Lesson 6: The Marketing Funnel

Module 2:
Top of Funnel Content
Lesson 1: TOFU Goals
Lesson 2: TOFU Content Types
Lesson 3: TOFU Metrics
Lesson 4: YOUR TOFU Content Plan

Module 3:
Middle of Funnel Content
Lesson 1: MOFU Goals
Lesson 2: MOFU Content Types
Lesson 3: Lead Magnet Checklist
Lesson 4: MOFU Metrics
Lesson 5: Your MOFU Content Plan

Module 4:
Content Marketing Metrics
Lesson 1: BOFU Goals
Lesson 2: BOFU Content Types
Lesson 3: BOFU Metrics
Lesson 4: Your BOFU Content Plan

Module 5:
Blog Marketing
Lesson 1: How To Use This Section
Lesson 2: WordPress Basics
Lesson 3: 212 Blog Post Ideas
Lesson 4: The Editorial Calendar
Lesson 5: Writing Headlines
Lesson 6: 8 Post Types
Lesson 7: Inserting Calls To Action
Lesson 8: Finding and Managing Writers
Lesson 9: Writing/Editing Great Content
Lesson 10: Lead Magnets and Blogs
Lesson 11: Opt-In Boxes and Squeeze Pages
Lesson 12: Repurposing Content
Lesson 13: Blog Launches

Module 6
Content Distribution
Lesson 1: How To Use This Section
Lesson 2: Content Distribution Basics
Lesson 3: Organic Content Distribution: Email
Lesson 4: Organic Content Distribution: SEO
Lesson 5: Organic Content Distribution: Social
What You’ll Get:
When you enroll today, you’ll receive instant access to:

The Content Marketing Mastery Course
6 Core Modules
40 Video Lessons
6 Handouts (4 worksheets and 2 flowcharts)
6 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:

A badge designating you as a Certified Content Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Content Marketing Specialist
Course Details:
Tuition: $495
Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 8 Hours
Expected Completion Time: 3 – 7 Days

How It Works


The course is an 8-hour intensive training, with 40 lessons, 6 handouts, 6 quizzes, & a final exam


70% or better is required to pass the exam. You have 3 attempts to pass.


You’ll get a digital badge to share on your social channels & a printable certificate for framing.

JUST $495

Content Marketing Mastery Class

6 Core Modules
40 Video Lessons
6 Handouts
6 Review Quizzes
Content Marketing Specialist Certification

Certification Exam
Displayable Badge
Printable Certificate
Status as a Content Marketing Specialist
Who Should Get Certified
Marketing Professionals

Grow in your career, and get everyone else in your company on the same page, and speaking the same language

Team Leads

There’s nothing harder than managing a team where everyone speaks a different language. So let us fix that for you.

Directors & VPs

Give your managers and employees the training they need, so you can stay focused on strategy and execution.

Agency Owners

When your team can truly deliver the goods, you can truly serve your clients…and increase billable hours.


Founders & CEOs

Running a business is hard enough without also having to worry about sales and marketing, so let us worry about it, instead.

Why Should You Get Certified?
If you’re an individual…
…this certification will set you apart from the pack.

Unlike everyone else who simply calls themselves a “content marketing expert,” you’ll have the certificate and the badge to prove it, from a source that businesses trust.

More importantly, it will make you a better marketer.

Why? Because you’re receiving the exact same training you would receive as an employee at DigitalMarketer. (And without tooting our horn too much, we’re pretty good at this stuff!)

And we held nothing back.

These are the same systems and strategies our internal team uses to create blog content that generates traffic, and then converts that traffic into sales, taught by our Editorial Director (the person in charge of all things content at DigitalMarketer), Russ Henneberry.

So, if you want to:

Enhance your career (or start a new one)
Learn the latest and greatest tactics (that actually work)
Expand your skill set, distance yourself from the competition, and jump to a higher pay grade…
…this course and certification is for you.

If you’re a business owner…
…maybe you don’t need the certification.

But what about your team? Do you know for a fact that they’re up to speed on all the latest and greatest content marketing strategies?

If you’re not sure, or if you just want them to receive the exact same training the team at DM receives, then get them certified!

They’ll love the fact that you’re investing in them, and you’ll love the fact that they’re performing at the highest level possible for your company.

Also, there’s no rule that you have to sit for the test. If the training is more important to you than the certification, then just take the training and look at the test as an optional extra. (But if I were you I’d take it anyway just to make sure you’re fully grasping all the concepts.)

Oh yeah, and if you’re an agency or other marketing professional, then you already know how important certifications are to distancing yourself from the competition. And who knows? It might even help you claim higher fees for the work you’re already doing.

Either way, if you expect the best for your company, then this course and certification is for you.


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