Lesson – 3 / Benchmark Yourself – I

April 7, 2023
Benchmark Yourself – I
  • The video is about “Benchmarking Yourself” in the context of PR.
  • The analogy used is going to the gym and checking weight, inches, pulse, height, etc., to track progress.
  • Similarly, in PR, it is important to benchmark yourself to track progress.
  • Benchmarking involves assessing your brand by looking at your online presence such as Google search results, Google News, and social media.
  • The purpose of benchmarking is to see where you currently stand and track progress after a certain period, like three months.