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Member since October 1, 2020

I Create Brand. I Build Brand. I maintain Brand.

I am a growth driver.
But Before that I am A Branding guy. Crazy Branding guy.

This long journey began at Everest advertising. Moved to Lowe (the erstwhile Lintas). That was where I learnt about how to create brands out of products. That was where I learnt that brands exist on ideas. That was where I learnt that a day spent without thinking of ideas, was a day wasted.

From here I moved onto Ambience, where I worked on some of India’s most famous brands, Parachute Oil (and variants) by Marico, TVS motorcycles and Good Knight mosquito repellent, amongst others. This was where I learnt responsibility; a parental kind of instinct towards nurturing a brand and growing it.

All that I learnt in my first 10 years of advertising was brought to the fore at Mudra, where I was the creative head for Big Bazaar, a retail giant that I was involved with from inception. Over years, I nourished this brand with ideas – growing it from a small single store outlet to India’s largest retail player, a category leader.
And the time started changing.
So did I.
I invested in learning . Digital Marketing became my passion.
It was extension of Branding and advertising for me.
This is how I help.
Digital mix with Branding .

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