Set up on-site messaging to capture leads and engage customers as they land on your site.
Test your website for common SEO, speed and security problems like broken links, missing page titles and insecure pages.
Check DMOS for services that make managing email easier.
Email is the Jason Bourne of online: somebody’s always trying to kill it. It can’t be done. - Unknown
Set up email address to send and receive emails.
Set up email list and signup form.
Create a standard email template for your brand.
Create transactional emails for when users sign up/purchase.
Content Marketing is all the marketing that’s left. - Seth Godin
Choose a blogging platform.
Research keywords that you’d like your site/blog to rank for.
Create posts or pages for keywords you'd like to rank for.
Have a blog post brainstorming session.
Add email signup form or link to all blog posts.
Add social media follow links to all blog posts.
Social Media Setup
Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. - Amy Jo Martin, CEO of Digital Royalty
Search for availability of names on social networks using KnowEm.
Choose the social media accounts you’ll use.
Major social media platforms:
Standardize profile image, background photo, links and call to action across social channels.
You should be talking to a small number of users who are seriously interested in what you’re making, not a broad audience who are on the whole indifferent. - Jessica Livingston, Founding Partner at Y Combinator
Send early access notification to leads identified in research.
Send a coupon code to potential leads to let them try your product free or at a discount.
Reach out to your social media followers, ask them to try your product.
Cold call ~20 people who might be good customers.
Ask your current customers for introductions to other potential customers.
Offer a referral bonus to current customers who send you new leads.
Start an email campaign to prospects and leads.
Running a sales email campaign
Send three cold emails per day over 7 days. Experiment with messaging, take note of what works.
Send three follow up emails per day for 7 days. Experiment with messaging, take note of what works.
Scale it up. Find more prospects, set up an automated drip campaign, rinse and repeat every month.
Free Promotional Channels
I don't care how much money you have, free stuff is always a good thing. - Queen Latifah