43 Views 11 Likes 4 Comments
Malathi KS
by Published on May 9, 2021

We want to save you time, We want to save you money, and we want to save you the effort of trying to figure everything in this sometimes baffling online world.

 

Who are we? 

We are the people of digitalmarket.com who came together one weekend to put this matter to rest. We the POWER 43 summarized our experiences, our experiments and execution resources for you.

 

We wanted to provide you with every single resource that you could think about yet keeping it concise and simple.

 

Our competitors who call their customers dummies probably don’t get it. So if you are NOT a dummy and want to be a SMARTY, let’s get down to doing business online.   

                                  -  IG Story.. Let’s get down to business

Listen, we don’t simply leave you high and dry. As our website visitor, we will give you what you came here looking for but 10x.

We live in a world full of distractions, oh wait, a FB notification, a SLACK knock, Email Ping, Whatsapp noise thing, messengers, alerts you get the drift.

If you're serious about getting digital marketing right, if you want a solid digital marketing plan then pay attention, this stuff is going to get heavy.

 

What are some secrets no one is talking about?

PRO QUOTES:  Elements of Chemistry for Digital Marketing 

1. Br. Brand:   “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

                                                                  – Sctott Cook, American billionaire businessman

 

2. Bu. Business: “Business has only two functions – marketing and innovation.” 

                                                                  – Milan Kundera, Novelist, Playwright and Poet

3. By. Buy: People buy their next level of productivity 

                                                                  – Gopal Krishnan, Digital Master

4. Comp. Competitor: “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” 

                                                                  – Doug Warner

5. Cn. Connection: ““We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” 

                                                                  – Pierre Omidyar

6. Co. Content: Content is fire; social media is gasoline.”  

                                                                  – Jay Baer, Bestselling Author, and Founder of Convince & Convert

7. CnV. Conversion: “If content is king, then conversion is queen.” 

                                                                  – John Munsell

8. Cu. Customer: “Make the customer the hero of your story.” 

                                                                   – Ann Handley

9. De. Design: “Design like you are absolutely right, then optimize like you were wrong from the start.”

                                                                   – Wendy Piersall, Author, Blogger and Artist

10. Gg. Google: “Google only loves you when everyone else loves you first.”

                                                                   – Wendy Piersall, Author, Blogger and Artist

11. In. Internet: “The Internet is becoming the town square for the global village of tomorrow.”

                                                                   – Bill Gates

12. Li. Life: “Think big and don’t listen to people who tell you it can’t be done. Life’s too short to think small.”

                                                                   – Tim Ferris

13. Lis. Listening: “We’re all learning here; the best listeners will end up the smartest.”

                                                                   – Charlene Li & Josh Bernoff

14. Mrk. Marketers: “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.”

                                                                   – Neil Patel, New York Times Bestselling Author and Marketing Expert

15. Ma. Marketing: “Marketing is no longer about the stuff that you make, but about the stories you tell.”

                                                                   – Seth Godin, Bestselling Author and Blogger

16. Mo. Money: “Ultimately when people pay money, they take action. When they take action they get results.”

                                                                   – Siddharth Rajasekar, Digital Master

17. Om. Online Marketing: “Ignoring online marketing is like opening a business but not telling anyone.”

                                                                   – KB Marketing Agency

18. Pr. Peers: “90% trust peers on social networks (even strangers); only 15–18% trust brands.”

                                                                   – KB Marketing AgencyDanny Brown, Award-Winning Marketer and Author

19. Re. Revenue: “Content builds relationships. Relationships are built on trust. Trust drives revenue.”

                                                                    – Andrew Davis, Bestselling Author and Keynote Speaker

20. Sa. Sales: “Stop selling. Start helping.”

                                                                     – Zig Ziglar, Author and Motivational Speaker 

21. Sy. Strategy: “Without strategy, content is just stuff, and the world has enough stuff.”

                                                                     – Arjun Basu

 

DOWNLOADABLES - Checklists, Cheatsheets, Guides and ebooks:

AUDIT: 

Blog Audit Checklist 

Eight Point SEO Audit 

Instagram Video Ad Audit 

Lead Magnet Audit Updated 

Seven Point Homepage Audit 

Six Point Brand Audit 

Ten Point LinkedIn Audit

Ten Point Video Ad Audit 


BLACKBOX SERIES:

Advertising Terms

Buyer Persona 

Create Facebook Ads

Content Headlines

Competition Analysis 

Company Profile

Email Marketing Terms 

Email List Building

Ecommerce Checklist

Facebook Graph Search 

Google AdWords Worksheet 

Hiring Outsourcers  

Keyword Analysis Template

Key Metrics

Local Search Marketing  

Marketing Questions 

On Page SEO and Off Page SEO 

Organizing meetups 

Outsourcing 

Social Media Calendar 

Sales Funnel Planning Worksheet 

Tools and Software 

Video Marketing 

Website Development Checklist 

 

eBOOKS 

50 Plus Free Tools That Enables You To Work Effectively As A VA 

Step By Step Guide For Setting Up A Profitable Virtual Assistant Business  

 

EMAIL MARKETING SERIES

Are You Still - Have You Yet Campaign

Bonus Webinar Campaign 

Bonus Training Campaign 

Flash Sale Campaign 

Gain Logic Fear Campaign 

Help Me Help You Campaign 

Perfect Product Welcome Email  

Sweetening The Deal Campaign 

 

CHECKLISTS, ROADMAP AND GUIDES THAT ARE:

SIMPLE ~ EASY ~ NOW

Basic Email Testing 

Create FB Ads Account Using Business Manager

Creating An AdWords Account  

Instructions For Social Media Calendar Creation 

Lead Magnet Worksheet 

List of WordPress Plugins Lists 

Online Business Roadmap 

Powerful Words Checklist 

Sixteen Point Landing Page Checklist 

SEO Best Practices 

Unlimited Blog Post Ideas 

73 Point Checklist For Digital Marketing 

 

GOOGLE ANALYTICS (GA) AND GOOGLE TAG MANAGER (GTM)

Add GA To A Website Using GTM 

Add GTM To A WordPress Website 

 

QUESTIONNAIRE

Client Intake Questionnaire 

 

STANDARD OPERATING PROCEDURES (SOPs) 

Amazing Welcome Email With Mailchimp 

Initial WordPress Setup

Starting A Social Media Calendar  

Start and Manage Your Editorial Calendar 

Setting Up FB Conversion Tracking 

Setting UP Conversion Goals in Google Analytics 

The Complete SEO Audit 

YouTube Video Optimization 

 

TEMPLATES 

AMC Contract Template 

Client Proposal Template

Customer Avatar Worksheet  

Facebook Ad Targeting Options Infographic 

Online Bootcamp Plan Template

One Minute Video Ad Template  

Six Different Types Of Leads In DM

 

Verticals and Gigs in Digital Marketing 

Ad Copy Writing: 

Ad copy writing is the act of writing text for the purpose of advertising a particular product or service. It is also called a sales copy that enables to increase brand awareness and ultimately persuade the target audience to take the buying decision. 

 

Articles Writing: 

An article is a piece of writing written for a large audience. The main motive behind writing an article is that it should be published in either newspapers or magazines or journals so as to make some difference to the world.

 

Affiliate Marketing: 

Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.

 

Affiliate WP Set up:

Affiliate WP set up is a reliable wordpress plugin that is easy to use and enables you to build an affiliate system that helps to grow your business and community. 

 

Bot Marketing: 

Bot Marketing is a form of automation that businesses use to enable them to get more clients, support existing customers and capture information for prospective clients and saves a lot of time. 

 

Blogging: 

A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries. Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.Blogging started as an opportunity for individuals to write diary-style entries, but it has since been incorporated into websites for many businesses.


Quote by Digital Deepak on Blogging: 

“Blogging is a Two Way Conversation. Blogging is not just about publishing. It is more of a conversation; a one-to-many conversation channel”.

 

Book and Ebook Marketing:

Book is in the forefront requirement to become a seasoned digital marketer. Reading books can bring a new perspective in thinking resulting in a better outcome. If you are writing a book / ebook it will help you create a personal brand in the crowded market and establish your authority.

 

Brand Marketing:

Brand Management is the true potential to take it to the next level. It can be achieved only by continuous value addition and helping people make solid decisions which can bring a positive change in their lives. Social media marketing is one of the most effective ways of creating brand awareness for businesses.

 

Community Management:

Your community is your identity. The better you give value to your community the better outcome you can expect in return as a marketer. Give it the top-notch priority to nurture your community members first to make them become your evangelists along the way.

 

Copy Editing:

When you are creating any content, it should be polished and error-free. So editing is highly essential for any content to maximize its utility to the end-users. When you are creating any content, it should be polished and error-free. So editing is highly essential for any content to maximize its utility to the end-users.

 

Content Marketing:

When you are coming up with your content, it is very essential to make it work as well. It can be achieved only if you are repurposing your content on different social media platforms and also you are distributing it with a strategy. Content marketing will help your content to get significant traction for sure.

 

Email Copywriting: 

Email copywriting is like adding jet engines to traditional Email marketing.  As long as rapport, mutual trust, faith and influence determine the basis of human relationships, Email marketing will remain effective next to one-on-one meetings. People are getting swarmed by information overload. Their attention span is going down.

Copywriting has three properties that catch audience interest immediately and persuade them to take action. Those are brevity, simplicity, and persuasion. Sometimes the best copy to sell a horse is, “horse for sale” as Jay Abraham said.

 

That’s why Email Copywriting and Email Copywriters are always in demand.

 

Email Marketing: email courses, weekly newsletters, email Ad copy:

Email marketing has the highest ROI in your marketing campaign. So if you can continuously add massive value through emails and newsletters, the sales will happen naturally without being salesy.

 

Google My Business:

Google My Business Set up and listing.  Listing of business in google is the most important and the basic requirement that a business should have once taken on a digital (online) platform. Google offers one of the most effective and reasonable listings on its platform. Towards this, we handle the business details, reviews, ratings, updates and the listing (to ensure top listing), keyword analysis, catalogue listing, competitive analysis and weekly report generation. We also ensure that maximum traffic is diverted to the website from GMB services. Management of reviews and comments is of utmost important as it enables to gain trust from the clients and thereby influences target market to sign-up

 

Google Tag Manager: 

Google Tag Manager is a free tool that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

 

Landing Page:

A Landing Page is a generally call-to-action web page where you ‘land’ after clicking an URL. You may see the url as a result of a search engine optimized search result, a marketing email or an online advertisement. 

 

A landing page has a clearly defined purpose. By character, each of those has a single purpose and depending on that purpose it’s called Lead Capture Page, Squeeze Page, Sales Page, Static Page and so on.

 

Marketing Strategy and Consulting:

It is important to understand the journey of the client and where they are before making any offer related to digital marketing. Consulting gig helps businesses to get tailor made strategy and solutions and hence marketing strategy and consulting specialists are in huge demand. 

For example client requirements or needs are a mix of email, social media, paid Ads and Seo: output is 3 months calendar with improving ROI after 3 months; can lead to content creation, SMM, video editing, SEO and/or Paid Ads gig through upselling and cross-selling. 

 

Paid Ads:

It is a game-changer if you resort to ads having some budget specially allocated to fast track your lead generation process. It will make your campaign visible in front of targeted people and the chances are really high that you can scale your online business using google ads or Facebook ads.

 

Search Engine Optimization (SEO):

Seo Audit & Recommendations: It happens that you are creating your website but it is not optimised for the search engine. You will directly lose a lot of money and energy in your content creation. So instead you can seek help from SEO experts and an audit in this regard to make it optimised will fast track your website visibility.

 

Seo & Organic Traffic Generation:

SEO is evergreen and a steady way and a permanent solution to generate organic traffic, unlike paid ads. It will create a buzz if your article is ranking on the first page of the google search engine so more visibility will lead to more sales and it is purely organic with minimal investment.

 

Social Media Marketing:

Social media marketing is basically using the right set of platforms for reaching out to people online for a business to build a brand.

 

Survey Creation and Survey Analysis: 

Survey creation is the process by which you create a form for getting the feedback of your ideal audience, which can then be used for serving them better. Survey Analysis is basically the process where you analyse the data which comes after your audience has filled your survey

 

Video Editing: 

2021 & beyond is the era of video content creation. It is said that it draws eyeballs as much as 5x than text content and it impacts significantly. So to make it appear in a sounding manner, You require video editing skill to leverage your videos to get the optimum response from your viewers.

 

Analogies in Digital Marketing

Customer Value Journey and Maslow's hierarchy of needs:

Doing business is totally about meeting the people's needs through products and services and understanding the customer value journey is of utmost importance.

 

The customer value journey is the guidance map for designing the digital marketing strategy. A prospect has to walk through the step-by-step journey of customer value journey to turn from strangers into raving fans.

 

Meeting the needs of a prospect while traveling through the customer value journey, is similar to satisfying Maslow's hierarchy of needs, which is a motivational theory in psychology comprising a five-tier model of human needs depicted by a pyramid.




At the bottom of the pyramid lies the physiological needs (food and clothing), followed by safety needs (job security), then comes love and belonging needs (friendship), later are esteem needs, and at top of the pyramid lies self-actualization needs.  The needs at the bottom of the hierarchy must be met by the individuals before moving to the next level.

 

Similarly, the prospect has to go through each step of the customer value journey without missing out to become a life-long customer.

 

Physiological needs -Aware and Engage

At the bottom of Maslow's hierarchy lies the physiological needs like food, air, water, clothing, and shelter meant for the basic survival of the individual. Similarly, at the Aware stage of customer value journey, we meet the basic needs of prospects by creating awareness of the problem and being present on their radar through blog posts, social media, etc.


The Engage stage of customer value journey facilitates the involvement of prospects to feel the warmth of the brand through an ongoing conversation on multiple channels like a blog, online community, email, customer support, etc.

 

Safety needs- Subscribe and Convert

After basic survival is guaranteed by fulfilling physiological needs, the safety needs come next. People tend to strive for a sense of control, order, and predictability with life for which they need employment / business and property for financial security, society for social well-being, law and order, health for personal security.

 

At the Subscribe stage of customer value journey, prospects start liking your brand and a sense of security is built with trust as the foundation. In light of this newly established trust, you can request the prospect a small commitment to subscribe and give permission to send emails to them in return for something valuable that makes it worth their while. The digital marketing resources could be a free report, checklists, free trial, free samples, guides, etc.

 

You need to mend the iron when it's hot, same with converting the prospect to a customer. Immediately after subscribing when the trust is still fresh and the prospects are eager to deepen their commitment, make an entry-point offer a high-value, low-risk offer. This entry-point offer is intended only for a smooth transition from subscriber to paid customer not to make a profit.

 

Love and belonging needs- Excite and Ascend

Once physiological and safety needs have been satisfied humans look for love and belonging needs desiring intimacy, trust, acceptance, receiving and giving love and affection through family and friends.

 

At the Excite stage of customer value journey, we bank on the dopamine surge stimulated by the new purchase. We show them love, by giving the new customer a memorable experience. It can be by giving a quick start guide, a tour of the website, offering them bonus features which can surprise and delight giving them quick wins.

 

When the customer feels delighted and has a sense of belonging we progress to the Ascend stage of customer value journey, encouraging them to make repeat buys and simple upsells. As you show love to your customers by serving them well with bigger better solutions or "done for you" add ons they love you in return by availing those services. This stage is intended to make profits.

 

Esteem Needs- Advocate

At the fourth level of Maslow’s hierarchy lies Esteem needs which fall into two categories:

  1. Esteem for oneself - by achieving a level of dignity, achievement, level of mastery, and absolute independence.

  2. Desire respect from others by gaining status and prestige. After ascension and repeat transactions you may have many happy customers who fulfilled their needs and are experiencing a sense of achievement. These happy customers would love to share their experiences with others but will need some encouragement or push to do so.

 

At the Advocate stage of customer value journey, you ask them to write a review or share on social media posts, once they finish doing it they become more loyal to your brand. If your brand is a well-known brand it gives a sense of status and prestige to your customers eg. Apple brand customers.

 

Self-actualization needs - Promote

At the peak of Maslow's hierarchy pyramid lies self-actualization needs. It refers to the realization of one's true potential, self-fulfillment, and seeking personal growth.

 

By the time the customers reach the Promotion stage in the customer value journey, move from the passive promotion till then to the active promotion stage where they can actively spread the word about your brand. This is where they realize their potential, the knack of brand promotion by promoting your products and achieve personal growth by becoming your affiliate to send new customers your way through making recommendations or sharing offers. The promotion stage is a win-win for the customer and you.

 

Conclusion:

Digital marketing is all about driving customers to move along the customer value journey as fast as they can. One tactic can't do the trick, you need a seamless digital marketing strategy to meet numerous needs at each stage of the journey and consistent efforts in optimizing it to convert more strangers into raving fans.

Why is Content Marketing important for Easy sales?

How many times are you irritated when advertisements run on TV?

Same as YouTube?

Advertisements are intruders, unwanted guests. Nobody likes it.

Nobody reads  newspapers for advertisements. 

No one searches on YouTube for watching advertisements.

Advertisements are forced feeding.

That's why people get irritated and try to run away.

In TV, when advertisements start, people may go to the kitchen and ensure the water level of the rice, dish in the pressure cooker or do other essential kitchen work during the advertisement time.

When the interested program starts, people quickly return back …

Content is the crowd-puller.

Advertisement is the crowd killer 

People read newspapers and watch TV for content only.

People seek valuable and relevant information that can improve their life.

A Good TV program always has informative or entertainment contents.

But advertisement is the revenue puller.

Without advertisement, publishing companies cannot run their business.

What is the solution?

Here content marketing comes into play.

 

What is Content Marketing?

Content marketing is a form of a strategic marketing approach focussed on creating publishing and distributing valuable and relevant content to attract and retain targeted audiences. 

 (Example of content - News in a news paper, words inside a book..)

Great ,valuable contents always attract people.

People search for useful contents on google.

Content is everywhere.

However, purposeful and  strategic  creation of content is  content marketing.

9A product or service can be sold by using the method of content marketing.

T-ake a product of homemade cake.

A blog or youtube channel can be created for this purpose.

An appealing blog can be created about the benefit of homemade cake.

 

Why is homemade cake popular ?

Why is homemade cake available with less price?

Why do people prefer homemade cakes over branded companies?

How to make homemade cake ?

Start writing about home made cakes consistently.

The interested people consider the writer an authority in the field.

If you have written book, then the brand value of the writer  will be multiplied into 

10 times.

 

Collect email leads and nurture the leads with help of email marketing tools (Like 

 convertkit.com)

First time visitor is a cold lead .

 Nurture the leads with continuous articles ( content) and turn into a warm lead.

 Invite the warm leads for a webinar .

 These leads are highly potential to turn into a hot lead and end up with a paid  

customer.

Here, there is no forced advertisement.

No hate for advertisement.

People buy happily without any resistance.

This kind of selling is called natural selling.

Same model can be applied in YouTube channel also 

 

Personal branding is first.


Attention , Authority , Trust & Sales are the step by step process in content 

marketing. Nobody will buy from anybody without trust.

A properly set up webinar series  can also be  created  for all selling elements.

People like to buy from people.

Without human touch , sales can not be accelerated. 

You can sell groceries or some other less value items without human involvement.

Costly, valued, prestigious items can  be sold only with the help of human support.

Words of month is a great marketing model. 

A product sells itself.

So make sure the product gives an amazing experience  to the customer.

Satisfied customer  will become the  automatic ambassador of the product or service.

A happy customer can bring 10 more customers.

However, an unhappy customer can throw away 100 potential customers by doing negative reviews.

Content marketing can help to reach more people and help for more sales without  any  friction.

All kinds of marketing including content marketing to help the people to find out the product  and service.

Always provide  excellent product or service to the customer.

If the product or service is bad , all marketing experts are  helpless.

A good marketing will quickly kill the bad product  and  help to wind up the company soon.

 

When Marketing Starts?

There is a common misconception that marketing starts after the creation of the 

product .

Some people make the product first without  doing any marketing research.

At last lost all money and started to blame the economic condition or the unfavorable potion of the stars.  

Marketing really starts before the creation of the product .

Firstly check whether the market wants this product or service ?

Do enough market research. Test research.

Make sure the product is really needed for the market.

Once it is found that the product is really fit for  the market , then there is no chance of failure.

It can be elaborated with an example.

 

Story of Ms. Vaishali?

Ms  Vaisali  created an online course ( How to Boost Productivity in Jobs )  after the hard work of six month.

Spent nearly one lakh hard earned money for the creation of the program. 

Ms. Vaisali  started advertising on facebook & google.

Arranged webinar series. Within a few weeks , all hopes were  shattered.

No takers for course.

No attendees for webinars.

With a lot of disappointment , Ms Vaishali  left the online training business and  returned back to her old  job.

 

What mistake did Vaishali make?

Started a course without knowing the market need.

Start selling without creating a personal brand.

 

Who is Vaishali?

Nobody knows.

Why should people care about Vashali ?

 

No answer.

People never buy  costly programs from a  stranger or unknown person.

Authority and trust have  bigger roles in  selling.

Without knowing the market, starting the business is like jumping into water 

without knowing swimming.

Ms  Vaisali  created an online course (How to Boost Productivity in Jobs)  after the hard work of six month. 

Spent nearly one lakh hard earned money for the creation of the program. 

Ms. Vaisali  started advertising on facebook & google.

Arranged webinar series.

Within a few weeks , all hopes were  shattered.

No takers for course.

No attendees for webinars. 

With lot of disappointment, Ms Vaishali left the online training business and returned back to her old  job

 

What mistake did Vaishali make?

Started a course without knowing the market need.

Start selling without creating a personal brand.

Who is Vaishali?

 

Nobody knows.

Why should people care about Vashali ?

 No answer.

 People never buy  costly programs from a  stranger or unknown person.

 Authority and trust have bigger roles in  selling.

Without knowing the market, starting a business is like jumping into water without knowing how to swim.


 

Key Takeaways?

Content is the crowd- puller that brings attention.

Content marketing is a strategic approach by creating valuable  and relevant contents for a targeted audience .

It is a  step by step process of  nurturing the cold lead , warm lead and hot lead 

Lead nurturing is very crucial for sales success.

Marketing starts before creating the product or service 

A great product sells itself without any hard pushing.

Marketing helps the people to find out a good product.

Then sales come automatically with less marketing efforts.

Good marketing kills a bad product quickly.


 

Business Model That Work in Digital Marketing 

In this context, I would say that if you want to become a seasoned digital marketer, you need to execute things faster and experiment a lot to arrive at a junction where you can figure out which is working best. As you are dealing with clients money so you need to be prudent about your moves to serve them in a better manner.

 

Covid19 and Digital Marketing

Covid 19 is a blessing in disguise for business owners. Covid is going to stay for a longer duration so to survive with your business, you need to resort to digital marketing to continue and even scaling your business at an unprecedented rate. The revenue growth which you can expect for your business from digital marketing is exponential if you hire a seasoned digital marketer.

 

CRM and Digital Marketing

CRM stands for customer relationship management.It plays a crucial role in the field of Digital Marketing.It goes with a strategy to take prospects from point A to point B  in a structured and seamless manner.

 

Digital Masters Alliance in India

A new way to learn from different key players in the industry under an umbrella with a consolidated approach.You know that it is very popular in global context but In india it is now getting significant traction.The learnings from these alliances are exponential and these also render an opportunity to network with like-minded people.

 

Digital Marketing and Work From Home or Anywhere

Digital Marketing is the solution for any business to move forward especially in this pandemic era.It is location independent and gives you the flexibility to be more productive while staying at home. The energy in work from home model to put forward is way better than travelling and reaching your workplace any day.

 

Failures in Digital Marketing

Approach of judging an campaign can sometimes showcase a failure for sure in the way. It is marketing at the end of the day and even the best players also sometimes don't get traction as anticipated.Failures can be overcomed to a certain extent only by considering the law of large numbers to move towards perfectionism.

 

Freelancing in Digital Marketing

In one line I will portray it as a plethora of opportunities opened to explore and earn a decent income out of it. Just start with one skill that you have a keen interest in and dive deep to start getting momentum.

 

Fun FlyWheel

Digital Marketing is fun and it is exciting to get your work appreciated when it brings a lot of traction to the clients. Flywheel is the mechanism to drive a continuous workflow and it is always exciting to integrate that with digital marketing.

 

Hacks To Consider For Growth in Digital Marketing 

Fundamentals should be clear to execute things better. As artificial intelligence is dominating the market so try to integrate that with digital marketing to automate your business. There are so many useful tools and using them in your business will certainly bring a new charm and outcome

 

Key Takeaway in Digital Marketing

Digital Marketing is about providing quality services at the end of the day. So keep exploring things and learning from competitors and from each task will always keep you updated with the industry in terms of deliverability and new business opportunities are concerned.

 

Platforms that work in Digital Marketing

There are so many platforms to leverage in your digital marketing journey. I will jot down a few, start with the giant Facebook, then allocate your content on instagram, if your target audience is B2B then target LinkedIn, Create a youtube channel to let people know about your services, integrate Email marketing into your business to nurture your prospects and customize accordingly.


 

Free Vs Paid

Gigs need not always be paid through dollars. Other currencies of payment are testimonials, shout-outs, referrals. Whenever you offer free services or products, you must have upsell options for those who want more and are ready to trade their money for more ways to experience your products / services. This has become a default marketing strategy.

 

The other related market trend noticed is the use of long form, detailed landing pages for free products / services. As this is often the first introduction and taste the client is getting about you, your brand and your company, make the most of this opportunity to build trust and confidence that you are the best person who can help them. 

 

A long form landing page has a picture of brand person, some text and a quick Call to Action (CTA) button above the fold (for those who already trust you and are in a hurry), additional details as to what they will get (for logical minds) followed by CTA and testimonials (for the skeptics) with CTA and About us information like website, support information (for additional assurance and hand holding) ending with CTA. And then they get the upsell options in each Thank you page too.


 

Pro Tips in Digital Marketing

  1. As a Gigster

  2. As a Gig Buyer (Professional/  SME / Agency Owner)

 

Recommended Tools in Digital Marketing

DMOS:  

Digital Marketing Operating Suite is abbreviated as DMOS. A scalable comprehensive collection of DM tools that is tailor-made to suit the needs of a single user digital marketing freelancer to multi-user digital marketing agency .

Trending Gigs in Digital Marketing

The trendings gigs in Digital marketing are creating a website for your clients and designing it with a premium theme, Graphic designing ,video editing, content writing, copywriting, Social media manager, being a Virtual assistant, integrating automation and tools such as pabbly, zapier etc.

 

Top Courses in Digital Marketing

  • Digital Deepak Internship program by Deepak kanakaraju

  • Digital marketing Evangelist program by Gaurav Gurbaxani

  • HIIT SEO (if you want to learn SEO and execute) by Sanjay Shenoy

  • Copyposse by Canadian copywriter Alex Cattoni (if you want to up the game in copywriting)

  • Marketing Accelerator Academy by Roota Mittal (If you want to know marketing on a deeper level and work with high ticket clients across the globe)


Top Influencers in Digital Marketing 

 

Understanding Gig Economy

The gig economy is an economy where there is no concept of a full-time employee and a fixed salary in the month-end or month starting rather than you will get paid for the service/project you are working upon. It is more viable in today’s post-pandemic era where people are looking for a specific expert in executing a task and give the money instantly after that particular task is done.


 

Ecommerce and Digital Marketing

Both can go hand in hand where you can open a store at Shopify or any other e-commerce platform and promote your products using digital marketing. The advantage will be you can scale your business faster. Just take the example of meesho, an Indian e-commerce platform, it has entered the prestigious unicorn(company valuation $1billion) club recently within a short span.

 

Virtual Assistant in Digital Marketing 

Virtual assistants are really important to stay on track. As a freelancer or business owner you have to perform a lot of tasks within a stipulated time frame but having a virtual assistant will make your life easier to organize things properly and execute them perfectly.

What to Outsource in Digital Marketing?

There are so many gigs you can outsource such as competitor research, SEO, Website setup, different tools integration, migrating your old domain & your old server to a new server, video editing, virtual assistants and so on

 

What types of equipment & Gadget are required to start Digital Marketing?

  • A decent laptop

  • A broadband connection

  • A webcam

  • A hosting service provider

  • marketing/freelancing

  • Different monthly subscription-based tools

 

The Big 4 Players in Digital Marketing 

 

1. Google: Has been a driving force in generating quality leads over a long period of time. Brand awareness is created first on google with the intense help of search engine optimization and to gamify things, who can forget about google ads?

2. Amazon: Is the biggest marketplace for physical products online. So if you are an affiliate marketer or reseller of amazon you can get plenty of products to promote and in return earn a hefty commission.

3. Facebook: Is the biggest social media platform on the planet. So you can search for your clients or come across your clients or you can promote your products / services if you use the platform prudently.

4. Your Email:  It is said that your money lies in the list you are having. Email marketing has a greater ROI in marketing than any other channels. Primarily because you own the list, so nurture your email list regularly with massive value addition to get more sales and indirectly adding more revenue to your business.

 

7 Key Elements to Consider in Digital Marketing 

  1. Traffic = Money

  2. Quick Easy Wins

  3. Low Hanging Fruit

  4. One time effort

  5. Good to have but not critical

  6. Long Term Investment

  7. Risky but Blitzscaling


Quote and Photograph of Gigsters 


Here are the Quotes that our Gisters follow and practice from other eminent personalities and photographs of Gigsters of http://digitalmarket.com/ community and we thank all the community members who have contributed to make this happen. 

 

Dr Naseem Mariam

Quote <> 

  1. Seth Godin's book title says it all: “The Practice: Shipping Creative Work”. Shipping because it doesn’t count if you don’t share it. Creative as you have to solve problems and be a generous leader. Work cos you approach your Practise as a professional. 

  2. “Stop fighting for customers, let customers fight over you.” ~ Daniel Priestley. Read his book “Oversubscribed” to learn how.

  3. “You know you can help the other person, which means you have a responsibility to contact them. They may not know it yet, they may reject you, but they are doing so only because they do not yet know you can help them.” ~ Mark Hunter, “A Mind for Sales''

  4. “Serene Wellness flourishes in the discipline of daily practise” ~ Naseem Mariam
     

Augustine Veliath 

Freelancer | Gigster

Quote <>  I am Augustine Veliath. I live to accomplish my own goals. I am obsessed with my mission.  My mission is to make you own a movement, a global movement, a world community. I do not look for problems to solve. I avoid them.

I utilize every moment of every day at 10X levels.

Welcome to the next phase, a grander mind-set, more acceleration, and more hand power.  Others are not me and they have no way of knowing my potential and  purposes. 

I do not need money. I need people. I would rather have one billion friends rather than one billion dollars. My network equals my net worth. I do not compete. I dominate. I am comfortable being uncomfortable. I approach every situation with an “in it to win it’ mind-set

I am lit up when I am on purpose. I commit myself to success.   That is why I seem lucky in life. Aging I believe is not ‘lost youth,’ but a new stage of opportunity and strength. 

I have done a lot in life.  But what I have done so far is nothing compared to what I can do

 

Malathi K S

Quote <> Surrender to nature and at least take 20-30 minutes in a day to walk/jog to be with nature, focus on 24 hours ahead, plan / schedule your day and get the most done in the focus hour of the day, try to help others to succeed in whatever capacity you can. This will help you lead your Success Path!

Freelancer | Gigster


 

Puneet Arya

Quote <> “SEO is not something you do anymore, it’s what happens when you do everything else right” – Chad Pollitt

“Fans are vanity and sales are sanity.” – Lori Taylor

“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear

“Google only loves you when everyone else loves you first.” – Wendy Piersall

Using the right words at the right place is an underrated but very important thing in marketing. If you learn to use the right keywords, then you can start reaching out to more people faster online. 

 

Arun Chattopadhyay

Content Ninja

About me <> Addicted to learning and applying digital marketing in promoting businesses.  Certified and experienced Content Marketer, Content Writing, and Direct-Response Copywriting. Certified Search Engine Marketer.

Souvik Choudhury

Quote <> “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.“ – Neil Patel

 

Diksha Sachan

Quote <> “Digital marketing is not only a skill,  It’s a Lifestyle.” 

Social media marketer 

 

Saumya Kumari

Quote <> “The best ideas come as jokes. Make your thinking as funny as possible.” 

 

Swetha Chitikela

Quote <>"Doing SEO is like building the Eiffel Tower.Like the spokes above and below the ground make the Eiffel tower stand long and strong , the on-page and Off-page SEO efforts make the website stand on top of the search results."

 

Rahul Sahu

Quote <>”Clear expectations and proper communication are needed to run every project smoothly.”

Web Development Consultant

 

Peter Web

Quote <>“Pleasure in the job puts perfection in the work.” - Aristotle 

Freelancer | Content Marketing 

Shibu Chakravorty

 

Quote <> “What separates design from art is that design is meant to be... ...

“If there's one thing you learn by working on a lot of different Web sites. It's that almost any design idea--no matter how appallingly bad--can be made usable in the right circumstances, with enough effort.” ... “Remember, the web isn't about control.

Freelancer | Gigster

 

 

Thank you for all our content writers of  https://digitalmarket.com/ community for contributing to this blog writing 

on Digital Marketing!

 

⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆⇆

 

 

Categories:
Like (11)
Loading...
11
Shibu Chakravorty
awesome read, can we copy-paste this article in our website as a promo?
May 10, 2021
Malathi KS
copy page might bring in plagiarism challenges, I would recommend you can share the article link on your website and that would be better option
May 11, 2021
Shibu Chakravorty
Malathi, pls add these quotes on Web Design, thnxs Shibu
May 11, 2021
Shibu Chakravorty
“What separates design from art is that design is meant to be... ... “If there's one thing you learn by working on a lot of different Web sites, it's that almost any design idea--no matter how appallingly bad--can be made usable in the right circumstances, with enough effort.” ... “Remember, the w... View More
May 11, 2021
Malathi KS
Your quote is updated in the article
May 11, 2021
Peter Web
Thanks Malathi . Did a great job
May 20, 2021
Page generated in 0.4274 seconds with 161 queries and GZIP enabled on 139.59.91.87.